COMMERCE ACCESS AND SABAH NET CONVENE SABAH CX DAY 2026 TO ADVANCE CUSTOMER EXPERIENCE IN SABAH

Released on: Thursday, 16 Apr 2026 3:33PM

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Puan Hajah Afidah, CEO of Commerce Acces presenting her topic on "Delivering Better Outcomes Through a Unified CX Model" at Sabah CX Day 2026.

KOTA KINABALU, April 16 (Bernama) -- Commerce Access Sdn. Bhd. (CASB), in collaboration with Sabah Net Sdn. Bhd., convened Sabah CX Day 2026 at the Sabah International Convention Centre on 15 April 2026 , bringing together industry stakeholders to strengthen dialogue on customer experience and service delivery as organisations respond to rising expectations in an evolving business environment.

Sabah CX Day 2026 featured keynote sessions, case studies, panel discussions and networking engagements focused on CX strategy, governance, automation and AI-powered engagement. CASB contributed through a case study presentation titled Delivering Better Outcomes Through a Unified CX Model, while its Operations Director, Mohd Shazilie bin Md Zain, joined the panel discussion on the future of CX.
 
The event drew participations from government agencies, GLCs and corporate organisations to encourage cross-sector practical dialogue, knowledge-sharing and networking opportunities on more structured and responsive CX strategies. Recognised at the CC-APAC Awards 2025 and backed by experience supporting customer contact operations across Malaysia, CASB’s involvement in the event proves its continued contribution to advancing customer experience and strengthening service delivery practices.
 
Hajah Afidah Kamaruddin, Chief Executive Officer of Commerce Access Sdn. Bhd., said customer experience is becoming an increasingly important business capability as organisations adapt to rising expectations and more complex service environments.
 
Chin Kah Yi, Chief Executive Officer of Sabah Net Sdn. Bhd., a leading digital infrastructure provider in Sabah, said the collaboration reflects a shared commitment to bringing more relevant industry conversations and capability-building opportunities to Sabah.
 
As organisations continue to face rising expectations for faster, more seamless and more trusted service experiences, platforms such as Sabah CX Day 2026 play an important role in strengthening industry capability and encouraging more responsive service delivery models. For CASB, the event reflects its commitment to supporting organisations through practical CX solutions, contact centre services and customer experience training and consultancy.
 
For more information, please visit www.casb.com.my or contact us at enquiries@casb.com.my / +603 7985 5260. 

About Commerce Access Sdn. Bhd. (CASB)
Established in 2008, Commerce Access Sdn. Bhd. (CASB) is a Malaysia-based business process outsourcing (BPO) service provider under the Commerce Dot Com Group of Companies. CASB specialises in inbound and outbound contact centre services, as well as customer experience training and consultancy, supporting organisations through tailored solutions that improve customer engagement and operational efficiency. In 2025, CASB won the Platinum Award for Best Contact Centre Operations at the CC-APAC Awards in Hong Kong.
 
About Sabah Net Sdn Bhd
Sabah Net Sdn Bhd a state-owned GLC established in 1996, drives high-speed connectivity across Sabah, including rural and underserved communities. IT manages the state data centre, enables digital government services and accelerates Sabah’s digital transformation.
 
SOURCE: Commerce Access Sdn. Bhd.

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Nurilliana Shareen Zakaria                                                                     
Email: illiana@commercedc.com.my

 --BERNAMA 
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