TOURISM MALAYSIA HOSTS MEGA FAM IFTAR 2026 PROGRAMME IN SUPPORT OF VM2026
Released on: Monday, 02 Mar 2026 10:37AM
Iftar@KL, organised by the Jabatan Kebudayaan dan Kesenian Negara (JKKN) at Dataran Merdeka, Kuala Lumpur. The event is officiated by YB Chiew Choon Man, Deputy Minister of Tourism, Arts and Culture.
PUTRAJAYA, March 2 (Bernama) -- Tourism Malaysia marks the return of its Mega Fam Iftar 2026 programme from 27 February to 3 March 2026 in support of Visit Malaysia 2026 (VM2026). This programme aims to strengthen engagement with media practitioners and travel trade partners across ASEAN, while positioning Malaysia as a premier destination for cultural and gastronomic tourism.
The programme will bring together 24 media representatives and travel agents from seven ASEAN countries namely Singapore, Brunei, Indonesia, Thailand, the Philippines, Laos and Cambodia to experience Malaysia’s vibrant iftar celebrations and Ramadan festivities.
Mr. Mohd. Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, stated, “Iftar@KL organised by Jabatan Kebudayaan dan Kesenian Negara (JKKN) and Festival Ramadan Putrajaya by Perbadanan Putrajaya have been listed in the Calendar of Events (CoE) for Visit Malaysia 2026. To ensure the success of both events, Tourism Malaysia is organising Mega Fam Iftar 2026 for ASEAN media and travel agents, offering an immersive first-hand experience while amplifying promotional coverage of Malaysia’s culture, gastronomy and iconic destinations. This initiative aligns with the objectives of the VM2026 campaign to position Malaysia as a world-class cultural and gastronomic tourism destination.”
A central highlight of Mega Fam Iftar 2026 is the celebration of Malaysia’s rich and distinctive culinary heritage. The programme showcases the nation’s iconic iftar traditions and vibrant Ramadan bazaars; experiences that embody the spirit of togetherness, strong family values and unity within Malaysia’s multicultural communities. These authentic cultural expressions present a compelling tourism proposition, reinforcing Malaysia’s standing as a leading gastronomy-driven destination in the region.
Participants will embark on a five-day, four-night immersive journey exploring iconic destinations and cultural highlights in Kuala Lumpur and Putrajaya. The itinerary features Iftar@KL and visits to Festival Ramadan Putrajaya, as well as curated experiences at Seri Negara, The Exchange TRX, Sultan Abdul Samad Building and KL Tower. Both Kuala Lumpur and Putrajaya were strategically selected as host destinations in view of their stature as key international gateways and administrative centres, offering participants a comprehensive perspective of Malaysia’s urban vibrancy and cultural identity.
In 2025, Malaysia welcomed 42.2 million visitors, reflecting a significant 11.2 per cent increase compared to 2024. While these figures are encouraging, substantial growth potential remains. Through continued collaboration and shared commitment with industry and media partners, Tourism Malaysia is confident of achieving even more sustainable growth in this key market.
Tourism Malaysia extends its appreciation to all participants of the Mega Fam Iftar 2026 programme for their support and looks forward to strengthening joint promotional initiatives to showcase Malaysia’s diverse attractions, alongside its rich cultural and culinary heritage, in support of Visit Malaysia 2026.
Google drive:
https://drive.google.com/drive/folders/1lHltSbFYykvnfioBdlw8vUos3wXentiU
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). It focuses on promoting Malaysia as a preferred tourism destination and has, since its establishment, played a significant role in strengthening the country’s presence and competitiveness in the global tourism landscape.
Visit Malaysia 2026 (VM2026) underscores Malaysia’s commitment to sustainable tourism development, in line with the United Nations Sustainable Development Goals (UNSDGs). The campaign aims to showcase the nation’s diverse natural attractions, rich cultural heritage, and vibrant tourism offerings, while driving inclusive growth and long-term value for local communities and industry stakeholders.
For more information, visit Tourism Malaysia’s website www.tourism.gov.my and social media accounts on Facebook, Instagram, X, YouTube, and TikTok.
SOURCE: Tourism Malaysia
FOR MORE INFORMATION, PLEASE CONTACT:
The programme will bring together 24 media representatives and travel agents from seven ASEAN countries namely Singapore, Brunei, Indonesia, Thailand, the Philippines, Laos and Cambodia to experience Malaysia’s vibrant iftar celebrations and Ramadan festivities.
Mr. Mohd. Amirul Rizal Abdul Rahim, Director General of Tourism Malaysia, stated, “Iftar@KL organised by Jabatan Kebudayaan dan Kesenian Negara (JKKN) and Festival Ramadan Putrajaya by Perbadanan Putrajaya have been listed in the Calendar of Events (CoE) for Visit Malaysia 2026. To ensure the success of both events, Tourism Malaysia is organising Mega Fam Iftar 2026 for ASEAN media and travel agents, offering an immersive first-hand experience while amplifying promotional coverage of Malaysia’s culture, gastronomy and iconic destinations. This initiative aligns with the objectives of the VM2026 campaign to position Malaysia as a world-class cultural and gastronomic tourism destination.”
A central highlight of Mega Fam Iftar 2026 is the celebration of Malaysia’s rich and distinctive culinary heritage. The programme showcases the nation’s iconic iftar traditions and vibrant Ramadan bazaars; experiences that embody the spirit of togetherness, strong family values and unity within Malaysia’s multicultural communities. These authentic cultural expressions present a compelling tourism proposition, reinforcing Malaysia’s standing as a leading gastronomy-driven destination in the region.
Participants will embark on a five-day, four-night immersive journey exploring iconic destinations and cultural highlights in Kuala Lumpur and Putrajaya. The itinerary features Iftar@KL and visits to Festival Ramadan Putrajaya, as well as curated experiences at Seri Negara, The Exchange TRX, Sultan Abdul Samad Building and KL Tower. Both Kuala Lumpur and Putrajaya were strategically selected as host destinations in view of their stature as key international gateways and administrative centres, offering participants a comprehensive perspective of Malaysia’s urban vibrancy and cultural identity.
In 2025, Malaysia welcomed 42.2 million visitors, reflecting a significant 11.2 per cent increase compared to 2024. While these figures are encouraging, substantial growth potential remains. Through continued collaboration and shared commitment with industry and media partners, Tourism Malaysia is confident of achieving even more sustainable growth in this key market.
Tourism Malaysia extends its appreciation to all participants of the Mega Fam Iftar 2026 programme for their support and looks forward to strengthening joint promotional initiatives to showcase Malaysia’s diverse attractions, alongside its rich cultural and culinary heritage, in support of Visit Malaysia 2026.
Google drive:
https://drive.google.com/drive/folders/1lHltSbFYykvnfioBdlw8vUos3wXentiU
About Tourism Malaysia
Malaysia Tourism Promotion Board, also known as Tourism Malaysia, is an agency under the Ministry of Tourism, Arts and Culture Malaysia (MOTAC). It focuses on promoting Malaysia as a preferred tourism destination and has, since its establishment, played a significant role in strengthening the country’s presence and competitiveness in the global tourism landscape.
Visit Malaysia 2026 (VM2026) underscores Malaysia’s commitment to sustainable tourism development, in line with the United Nations Sustainable Development Goals (UNSDGs). The campaign aims to showcase the nation’s diverse natural attractions, rich cultural heritage, and vibrant tourism offerings, while driving inclusive growth and long-term value for local communities and industry stakeholders.
For more information, visit Tourism Malaysia’s website www.tourism.gov.my and social media accounts on Facebook, Instagram, X, YouTube, and TikTok.
SOURCE: Tourism Malaysia
FOR MORE INFORMATION, PLEASE CONTACT:
Name: Chan Hon Mun
Senior Deputy Director
Corporate Communications Division
Tel: +603 8891 8767
Email: hmchan@tourism.gov.my
Senior Deputy Director
Corporate Communications Division
Tel: +603 8891 8767
Email: hmchan@tourism.gov.my
Name: Norshariza binti Mohd Saad
Deputy Director
Corporate Communications Division
Tel: +603 8891 8775
Email: norshariza@tourism.gov.my
--BERNAMA
Deputy Director
Corporate Communications Division
Tel: +603 8891 8775
Email: norshariza@tourism.gov.my
--BERNAMA