MYCEB AND MARRIOTT INTERNATIONAL MALAYSIA FORGE STRATEGIC PARTNERSHIP TO BOOST GLOBAL REACH

^{MoU Exchange Ceremony between MyCEB and Marriott International Malaysia, marking a new step towards strengthening Malaysia’s Business Events and hospitality collaboration.}


KUALA LUMPUR, Dec 3 (Bernama) -- The Malaysia Convention & Exhibition Bureau (MyCEB) has entered into a Memorandum of Understanding (MoU) with Marriott International Malaysia, marking a significant milestone in strengthening industry cooperation and enhancing Malaysia’s position in the global Business Events landscape.

The MoU exchange ceremony, held at the Marriott Hotel, was witnessed by YBhg. Dato’ Shaharuddin Abu Sohot, Chief Secretary of the Ministry of Tourism, Arts and Culture (MOTAC), and YB Dr. Sivakumar Varatharaju Naidu, Chairman of MyCEB.

This collaboration aligns MyCEB’s national mission to drive high-impact Business Events with Marriott’s global network and world-class hospitality standards, reinforcing Malaysia’s reputation as a premier Business Events destination.

Driving Malaysia’s Global Business Events Vision

The partnership aligns with MyCEB’s 2026 strategic plan, “BE Malaysia Go Global: Unlocking New Markets”, which focuses on expanding Malaysia’s international visibility and attracting high-value Business Events. The initiative targets both established and emerging markets, including the Middle East (MENA), Central Asia, Eastern Europe, and rapidly growing destinations across Southeast Asia.

As of 21 November 2025, MyCEB has successfully generated an Estimated Economic Impact (EEI) of RM4.08 billion generated by international participants for the nation. This achievement underscores the commitment of MyCEB, the confidence of global partners, and the collective strength of Malaysia’s Business Events ecosystem.

“This Memorandum of Understanding between MyCEB and Marriott International Malaysia marks an important milestone in advancing Malaysia’s Business Events landscape through strategic collaboration and shared vision,” said Tan Mei Phing, Chief Executive Officer of MyCEB.

“By combining MyCEB’s destination expertise with Marriott’s world-renowned hospitality and extensive global network, we aim to deliver exceptional experiences for delegates while driving sustainable growth for Malaysia’s Business Events industry,” added YB Dr. Sivakumar, Chairman of MyCEB.

Areas of Collaboration

Under this MoU, both organisations will work closely to:

• Strengthen bid support and create new business opportunities.
• Undertake joint sales missions, site inspections, and client engagements.
• Share market insights and intelligence to enhance Malaysia’s visibility on the global stage.
• Attract more high-value Meetings, Incentives, Conventions, Exhibitions, and major International Sporting Events to Malaysia.

As part of the ceremony, MyCEB unveiled the Malaysia Business Events Promotional Video, reaffirming its commitment to expanding Malaysia’s Business Events footprint on the world stage. The video highlights Malaysia’s competitive advantages and reinforces the message that Business Events go beyond meetings, inspiring ideas, fostering connections, and creating meaningful impact.

Through this new campaign, MyCEB reinforces its role as the nation’s driving force in connecting people and possibilities, expanding global reach, and ensuring every event hosted in Malaysia leaves a legacy of excellence and collaboration.

This partnership underscores the shared commitment between MyCEB and Marriott International Malaysia to deliver world-class delegate experiences and position Malaysia as a top-tier international Business Events destination.

ABOUT MyCEB  

Established in 2009 by the Ministry of Tourism, Arts and Culture Malaysia, the Malaysia Convention & Exhibition Bureau (MyCEB) is a Company Limited by Guarantee (CLBG) tasked with strengthening Malaysia’s presence in the global Business Events market. MyCEB serves as the central hub supporting event planners in bidding and hosting international Business Events in Malaysia, while fostering national product development.

For more information, visit www.myceb.com.my and follow us on Facebook, Twitter, and Instagram.

SOURCE: Malaysia Convention & Exhibition Bureau (MyCEB)

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Rusmawati binti Ab’llah
PR, Communications & Media
Malaysia Convention & Exhibition Bureau (MyCEB)
Tel: +603 8893 4524
Email: rusmawati@myceb.com.my 
Website: www.myceb.com.my #myceb 

--BERNAMA