GIANT Celebrates 81 Years of Retail Excellence with Business Partners Awards Dinner and a Renewed Vision for the Future

^{GIANT Celebrates 81 Years of Retail Excellence with Business Partners Awards Dinner and a Renewed Vision for the Future}


KUALA LUMPUR, Nov 5 (Bernama) -- In celebration of its 81st anniversary, GIANT, Malaysia’s pioneering supermarket chain, hosted its Business Partners Awards Dinner, honouring the suppliers, collaborators, and industry partners who have been instrumental in shaping the brand’s growth and success over the decades.

The event, themed “Together We Shall Endeavour, Succeed, Advance”, paid tribute to GIANT’s long-standing legacy and its continued evolution under GCH Retail (Malaysia) Sdn Bhd, part of the Macrovalue Group. The celebration brought together key business partners, retail leaders, and industry stakeholders for an evening of recognition, appreciation, and renewed commitment to shared growth.

In his opening remarks, Mr. Cheah Yong Hock, Chief Executive Officer of GCH Retail (Malaysia), expressed his appreciation to business partners for their steadfast support and collaboration over the years. He reaffirmed the company’s commitment to continuous improvement, operational excellence, and sustainable growth, emphasising the shared role of suppliers and partners in shaping GIANT’s success and in advancing the retail industry as a whole.

The highlight of the evening was the presentation of the Business Partner Awards, recognising outstanding contributions from partners across various categories. These awards celebrated excellence in collaboration, performance, and shared values - underscoring the crucial role of strategic partnerships in GIANT’s enduring success and its commitment to building a stronger retail ecosystem together with suppliers.

Following the awards, guests were treated to the premiere of GIANT’s brand heritage film, tracing the company’s remarkable journey from a modest grocery store in 1944 to becoming a household name synonymous with everyday value and convenience. The film also showcased the broader GCH Retail portfolio, including Cold Storage, Mercato, and TMC Supermarkets, highlighting how these brands continue to serve communities across Malaysia and Singapore with quality and trust.

The film featured heartfelt customer stories and testimonials from key business partners, including Affin Bank, DKSH, Nestlé, Saji, Mondelez, and Chap Tong Guan, reflecting the strength of collaboration that fuels GCH Retail’s growth. It also captured the essence of Macrovalue Group’s founding in 2022 by retail veterans Datuk Andrew Lim and Datuk Gary Yap, underscoring the company’s renewed focus on innovation, expansion, and community connection.

As part of its forward strategy, GCH Retail reaffirmed its plans to expand across Malaysia and Singapore, with new store openings under the Cold Storage, Mercato, and TMC banners. The company is also introducing Jason’s, Jason’s Foodhall, and Jason’s Deli into premium retail destinations, offering curated shopping experiences designed for discerning consumers.

The evening concluded with a renewed message of unity and purpose - celebrating 81 years of heritage while embracing the future of retail with optimism, innovation, and partnership at its core.

About GIANT and GCH Retail (Malaysia)

Founded in 1944, GIANT has been at the heart of Malaysia’s retail landscape for over eight decades, pioneering the supermarket and hypermarket format that revolutionised grocery shopping nationwide. Together with its sister brands Cold Storage, Mercato, and TMC Supermarkets, GCH Retail (Malaysia) continues to serve millions of customers with trusted quality, value, and convenience.

Now part of Macrovalue Group, the company is driving modern retail transformation through innovation, collaboration, and a deep commitment to the communities it serves across Malaysia and Singapore.


SOURCE: GIANT

FOR MORE INFORMATION, PLEASE CONTACT:
Name: Matthew Wong
Email: mattwong@unravel.com.my 

--BERNAMA