Banking on Global Growth: EXIM Bank Malaysia Backs Marrybrown’s Australian Expansion with 10 Outlets in Victoria
Released on: Wednesday, 09 Jul 2025 10:04AM
From left: Mr. Lim Soon Nian, Director of Marrybrown Australia, and Datuk Nurbayu Kasim Chang, President/Chief Executive Officer of EXIM Bank Malaysia, officially formalising the financing agreement to support Marrybrown’s expansion in Victoria, Australia.
KUALA LUMPUR, July 9 (Bernama) -- Following the Memorandum of Understanding (MoU) signed in May 2025, Export-Import Bank of Malaysia Berhad (EXIM Bank) on 8 July 2025 formalised a financing agreement with Marrybrown Australia Pty Ltd to support the opening of 10 outlets across Victoria, Australia.
This milestone marks a significant leap forward in the strategic collaboration between EXIM Bank and Marrybrown, Malaysia’s most successful homegrown Halal quick-service restaurant (QSR) brand. This critical support from EXIM Bank enables Marrybrown to expand its footprint in high-traffic urban zones, with 10 outlets across Melbourne, Victoria. Building on this momentum, Marrybrown is set to open an additional six outlets by the end of 2025, further strengthening its footprint in Australia’s fast-growing and competitive QSR landscape.
This expansion is a direct outcome of the MoU signed earlier this year with Marrybrown Sdn Bhd, which aimed to empower the Malaysian franchise to expand in Australia and internationally. With high customer demand for Halal-certified food in Australia, Marrybrown’s strategic locations are well-positioned to serve diverse communities seeking quality, Halal-friendly dining options.
Datuk Nurbayu Kasim Chang, President/Chief Executive Officer of EXIM Bank Malaysia said, “This financing reflects the success of our earlier MoU and our commitment to supporting Marrybrown’s growth in Australia. EXIM Bank is proud to help Malaysian brands expand globally through strategic financial solutions.”
Marrybrown, founded in 1981 in Johor Bahru, now boasts over 500 outlets in 16 countries and has earned more than 100 awards for its excellence in franchising and innovation. With a bold vision to establish 50 outlets across Australia by 2030, the brand is now preparing to expand beyond Victoria into Queensland and other regions, and EXIM Bank remains steadfast to support Marrybrown’s continued international expansion.
Mr. Lim Soon Nian, Director of Marrybrown Australia said, “We are experiencing rapid growth in Australia, and EXIM Bank’s support has been instrumental in accelerating our expansion. This collaboration not only strengthens our global footprint but also showcases the strength of Malaysia’s halal franchise model.”
This initiative reflects EXIM Bank’s broader mission to support the internationalisation of Malaysian brands, with a focus on the Halal economy, a sector with immense global potential, poised to reach USD 2.17 trillion by 2030. Malaysia’s Halal exports are expected to grow to RM65 billion by 2025, with halal franchising emerging as a key driver. By enabling Marrybrown’s expansion, EXIM Bank looks to elevate Malaysia’s reputation as a hub for world-class halal franchises.
EXIM Bank continues to empower Malaysian exporters through impactful initiatives such as the Skim Insentif Pemampanan Pengeksport (SIP2) Financing Scheme and the complimentary Carbon Calculation Advisory and Support (CCAS), positioning EXIM as one of the first banks in Malaysia to offer this value-added service at no cost. SIP2 offers up to RM20 million in financing with a 1% profit rate incentive, helping businesses lower costs, boost income, and improve global competitiveness. Meanwhile, CCAS provides specialised carbon advisory and tool to help companies measure, manage, and reduce emissions, aligning with global sustainability standards.
Dr. Liza Mydin, Chief Strategy Officer of EXIM Bank Malaysia, said: “EXIM Bank is driving sustainable growth while enabling Malaysian businesses to thrive globally. By reducing financing costs and supporting carbon management, we’re helping exporters future-proof their operations and compete responsibly in an evolving international trade landscape.”
“In addition to these efforts, our Malaysia Global Connect (MGC) Advisory platform offers market intelligence, financing guidance, and curated global opportunities. Through MGC, initiatives such as halal trade missions and international tradeshows have successfully connected Malaysian exporters with global buyers. We encourage businesses to register for MGC to access upcoming trade missions, market entry support, and international networking opportunities,” added Dr Liza.
In 2024 alone, EXIM Bank facilitated 144 Malaysian exporters with total financial support amounting to RM3.1 billion through credit takaful and business financing. This included RM415.7 million in approved financing into non-traditional markets, enabling more Malaysian businesses expand their global footprint with confidence.
For more information, visit www.exim.com.my or contact 03-2601 2089.
ABOUT EXIM BANK
Established on 29 August 1995, Export-Import Bank of Malaysia Berhad (EXIM Bank) provides financing and advisory support to Malaysian businesses pursuing global ventures across diverse sectors. EXIM Bank fulfills its mandate to enhance the competitiveness of Malaysian industries internationally, offering comprehensive banking and insurance products.
Effective 1 May 2025, EXIM Bank became a subsidiary of Bank Pembangunan Malaysia Berhad (BPMB).
Source: EXIM BANK
FOR MORE INFORMATION. PLEASE CONTACT:
Name: Azmin Hamzah
Head
Corporate Communication Department
Tel: +603 2601 2371
Fax: +603 2601 2469
Email: azmin@exim.com.my
Website : www.exim.com.my
Name: Sheila Shaik
Senior Manager
Corporate Communication Department
Tel: +603 2601 2383
Fax: +603 2601 2469
Email: sheila.shaik@exim.com.my
Website : www.exim.com.my
--BERNAMA