Chelsea Legend Jimmy Floyd Hasselbaink Returns to Kuala Lumpur to Headline The Famous CFC with Ascott
Released on: Thursday, 24 Sep 2026 12:23PM
The Famous CFC Kuala Lumpur
LONDON,KUALA LUMPUR,SINGAPORE, Sept 24 (Bernama) -- The Ascott Limited (Ascott), the Official Hotels Partner of Chelsea Football Club, will present The Famous CFC for the fifth time, this time in Kuala Lumpur, Malaysia, on 30 and 31 October 2026. The football club’s international fan engagement event will feature a series of exclusive meet-and-greet sessions and fan activities held at Ascott Kuala Lumpur and Ascott Star KLCC Kuala Lumpur. Highlights include a watch party with a live screening of the highly anticipated Premier League clash between Chelsea and Manchester United, beamed live from Stamford Bridge. Adding to the excitement, fans will be joined by Chelsea legend and striker Jimmy Floyd Hasselbaink.
Malaysia holds special meaning for the former Chelsea No. 9. Hasselbaink was part of the side that won the FA Premier League Asia Cup held in Kuala Lumpur in 2003. With 87 goals across 177 Chelsea appearances, Hasselbaink remains one of the most prolific and popular centre-forwards ever to wear the Chelsea shirt. He won the Premier League Golden Boot with Chelsea in the 2000-01 season, scoring 23 league goals to finish as the division's top scorer, one of two times he claimed the award across his career.
Now in its third season, the partnership between Chelsea and Ascott has brought The Famous CFC across major cities in Southeast Asia. Each edition deepens the connection between supporters and the club, while giving Ascott Star Rewards (ASR) members a closer experience of both the Blues and Ascott's hospitality.
Tan Bee Leng, Chief Commercial Officer, Ascott, said: “What has been especially inspiring is seeing how The Famous CFC has resonated not only with Chelsea supporters, but also with guests and members who may not be football fans. Whether it is meeting Chelsea legend Jimmy Floyd Hasselbaink, enjoying behind-the-scenes access, or sharing unforgettable moments with fellow fans, the energy, camaraderie and excitement created by these events have transformed stay experiences at Ascott properties into something far more personal and memorable.”
“From Singapore to Bangkok, Jakarta, Hanoi, and now Kuala Lumpur, a natural next stop for this journey, anchored by Ascott's strong presence in Malaysia with more than 50 properties across the country. We are committed to bringing iconic experiences to life through Ascott Star Rewards, creating heartfelt moments and lasting memories that our members will remember long after they return home.” Tan added.
Alex Smith, Director of Partnerships at Chelsea Football Club, said: “Our partnership with Ascott gives us the opportunity to bring The Famous CFC to our supporters around the world, creating opportunities to meet, share experiences and celebrate what it means to be part of the Chelsea family. Following successful events across Southeast Asia, we’re delighted to bring The Famous CFC to Kuala Lumpur, a city with such a passionate Chelsea following. Along with Jimmy Floyd Hasselbaink, we look forward to creating more unforgettable moments with our fans and celebrating the strength of the Chelsea community.”
Jimmy Floyd Hasselbaink said: “I really enjoyed visiting Kuala Lumpur previously, having been there when Chelsea visited for the FA Premier League Asia Cup just over two decades ago. Reliving those memories will be special, but what excites me most is meeting our fans in Kuala Lumpur, a city where the passion of the Blues always comes alive. I experienced Ascott’s hospitality in Hanoi earlier this year, and I have no doubt they will deliver something special once again, for me and every one of our fans.”
The Famous CFC Kuala Lumpur Event Packages
Exclusively for Ascott Star Rewards (ASR) members, specially curated fan experience packages are now available for The Famous CFC in Kuala Lumpur. These packages combine ASR points redeemable for stays at participating properties across Malaysia, with fan experiences including direct access to Chelsea legend Jimmy Floyd Hasselbaink.
Packages are available on a limited, first-come first-served basis. For the latest updates, please visit
https://www.discoverasr.com/en/ascott-chelseafc.
About Ascott Star Rewards (ASR)
Ascott Star Rewards (ASR) offers members a range of exclusive privileges designed to elevate every aspect of their travel experience. From priority welcome services and access to airport lounges, to enhanced stay benefits such as car rental privileges, bonus ASR points, airline miles and travel vouchers, ASR ensures a seamless, start-to-finish experience. Beyond exceptional stays, ASR members also enjoy access to Ascott Privilege Signatures, which unlocks invitations to prestigious global events, including Premier League football matches, renowned tennis tournaments, and elite gastronomy and lifestyle experiences. To become an ASR member, sign up today at https://www.discoverasr.com/en/sign-up.
Images:
https://drive.google.com/drive/folders/1rwf8KO89nIYqcJ_rGNSCk_TEvPqdG4ta?usp=sharing
About Chelsea Football Club
Chelsea Football Club is one of the top football clubs globally and our men’s team are reigning world champions, having won the four-yearly FIFA Club World Cup in 2025.
We had previously won the 2021 edition of the competition, held in 2022 due to the pandemic and that success followed winning the UEFA Champions League for a second time. Our women’s team, Chelsea Women, are also multiple trophy winners.
Founded in 1905, Chelsea is London’s most central football club, based at the iconic 40,000-capacity Stamford Bridge stadium. Nicknamed the Blues, the club lifted the Champions League for the first time in 2012 and domestically has won the Premier League five times, the FA Cup eight times, the Football League Cup five times and the Football League Championship once, in 1955.
The 2021 Champions League and UEFA Super Cup triumphs ensured Chelsea became the first club to win four major UEFA club competitions twice, following our earlier successes in those two competitions as well as the Europa League and Cup Winners’ Cup. Having added the UEFA Conference League in 2025, the Blues are the only club to have won all the current UEFA club competitions.
The Chelsea Women’s team have enjoyed a huge amount of success and in 2025 won the FA Women’s Super League for a sixth consecutive year and the eighth time overall. The Women’s FA Cup has been won on six occasions. We have also captured the FA Women’s League Cup three times as well as reaching the UEFA Women’s Champions League final in 2021. In two seasons, 2020/21 and 2024/25, a domestic treble of trophies was secured.
In addition to possessing some of the world’s most recognisable players, Chelsea has also invested in our future with a state-of-the-art Academy and training centre in Cobham, Surrey. Since the Academy building’s opening in 2008, the club has won seven FA Youth Cups, back-to-back UEFA Youth League titles in 2015 and 2016, and the U23 and U18 Premier League national championships most recently in 2019/20 and 2017/18 respectively.
The Chelsea Foundation boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.
About The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood Premier, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Adoor Apartment, Adoor Suites, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related revenue by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, TikTok and LinkedIn.
Malaysia holds special meaning for the former Chelsea No. 9. Hasselbaink was part of the side that won the FA Premier League Asia Cup held in Kuala Lumpur in 2003. With 87 goals across 177 Chelsea appearances, Hasselbaink remains one of the most prolific and popular centre-forwards ever to wear the Chelsea shirt. He won the Premier League Golden Boot with Chelsea in the 2000-01 season, scoring 23 league goals to finish as the division's top scorer, one of two times he claimed the award across his career.
Now in its third season, the partnership between Chelsea and Ascott has brought The Famous CFC across major cities in Southeast Asia. Each edition deepens the connection between supporters and the club, while giving Ascott Star Rewards (ASR) members a closer experience of both the Blues and Ascott's hospitality.
Tan Bee Leng, Chief Commercial Officer, Ascott, said: “What has been especially inspiring is seeing how The Famous CFC has resonated not only with Chelsea supporters, but also with guests and members who may not be football fans. Whether it is meeting Chelsea legend Jimmy Floyd Hasselbaink, enjoying behind-the-scenes access, or sharing unforgettable moments with fellow fans, the energy, camaraderie and excitement created by these events have transformed stay experiences at Ascott properties into something far more personal and memorable.”
“From Singapore to Bangkok, Jakarta, Hanoi, and now Kuala Lumpur, a natural next stop for this journey, anchored by Ascott's strong presence in Malaysia with more than 50 properties across the country. We are committed to bringing iconic experiences to life through Ascott Star Rewards, creating heartfelt moments and lasting memories that our members will remember long after they return home.” Tan added.
Alex Smith, Director of Partnerships at Chelsea Football Club, said: “Our partnership with Ascott gives us the opportunity to bring The Famous CFC to our supporters around the world, creating opportunities to meet, share experiences and celebrate what it means to be part of the Chelsea family. Following successful events across Southeast Asia, we’re delighted to bring The Famous CFC to Kuala Lumpur, a city with such a passionate Chelsea following. Along with Jimmy Floyd Hasselbaink, we look forward to creating more unforgettable moments with our fans and celebrating the strength of the Chelsea community.”
Jimmy Floyd Hasselbaink said: “I really enjoyed visiting Kuala Lumpur previously, having been there when Chelsea visited for the FA Premier League Asia Cup just over two decades ago. Reliving those memories will be special, but what excites me most is meeting our fans in Kuala Lumpur, a city where the passion of the Blues always comes alive. I experienced Ascott’s hospitality in Hanoi earlier this year, and I have no doubt they will deliver something special once again, for me and every one of our fans.”
The Famous CFC Kuala Lumpur Event Packages
Exclusively for Ascott Star Rewards (ASR) members, specially curated fan experience packages are now available for The Famous CFC in Kuala Lumpur. These packages combine ASR points redeemable for stays at participating properties across Malaysia, with fan experiences including direct access to Chelsea legend Jimmy Floyd Hasselbaink.
Packages are available on a limited, first-come first-served basis. For the latest updates, please visit
https://www.discoverasr.com/en/ascott-chelseafc.
About Ascott Star Rewards (ASR)
Ascott Star Rewards (ASR) offers members a range of exclusive privileges designed to elevate every aspect of their travel experience. From priority welcome services and access to airport lounges, to enhanced stay benefits such as car rental privileges, bonus ASR points, airline miles and travel vouchers, ASR ensures a seamless, start-to-finish experience. Beyond exceptional stays, ASR members also enjoy access to Ascott Privilege Signatures, which unlocks invitations to prestigious global events, including Premier League football matches, renowned tennis tournaments, and elite gastronomy and lifestyle experiences. To become an ASR member, sign up today at https://www.discoverasr.com/en/sign-up.
Images:
https://drive.google.com/drive/folders/1rwf8KO89nIYqcJ_rGNSCk_TEvPqdG4ta?usp=sharing
About Chelsea Football Club
Chelsea Football Club is one of the top football clubs globally and our men’s team are reigning world champions, having won the four-yearly FIFA Club World Cup in 2025.
We had previously won the 2021 edition of the competition, held in 2022 due to the pandemic and that success followed winning the UEFA Champions League for a second time. Our women’s team, Chelsea Women, are also multiple trophy winners.
Founded in 1905, Chelsea is London’s most central football club, based at the iconic 40,000-capacity Stamford Bridge stadium. Nicknamed the Blues, the club lifted the Champions League for the first time in 2012 and domestically has won the Premier League five times, the FA Cup eight times, the Football League Cup five times and the Football League Championship once, in 1955.
The 2021 Champions League and UEFA Super Cup triumphs ensured Chelsea became the first club to win four major UEFA club competitions twice, following our earlier successes in those two competitions as well as the Europa League and Cup Winners’ Cup. Having added the UEFA Conference League in 2025, the Blues are the only club to have won all the current UEFA club competitions.
The Chelsea Women’s team have enjoyed a huge amount of success and in 2025 won the FA Women’s Super League for a sixth consecutive year and the eighth time overall. The Women’s FA Cup has been won on six occasions. We have also captured the FA Women’s League Cup three times as well as reaching the UEFA Women’s Champions League final in 2021. In two seasons, 2020/21 and 2024/25, a domestic treble of trophies was secured.
In addition to possessing some of the world’s most recognisable players, Chelsea has also invested in our future with a state-of-the-art Academy and training centre in Cobham, Surrey. Since the Academy building’s opening in 2008, the club has won seven FA Youth Cups, back-to-back UEFA Youth League titles in 2015 and 2016, and the U23 and U18 Premier League national championships most recently in 2019/20 and 2017/18 respectively.
The Chelsea Foundation boasts one of the most extensive community initiatives in sport, helping to improve the lives of children and young people all over the world.
About The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood Premier, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Adoor Apartment, Adoor Suites, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related revenue by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
For more information on Ascott, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, TikTok and LinkedIn.
SOURCE: The Ascott Limited (Ascott)
FOR MORE INFORMATION, PLEASE CONTACT:
Chelsea Football Club
Name: Katie Baldwin
Email: katie.baldwin@chelseafc.com
The Ascott Limited
Name: Chia Pei Siang
Email: chia.peisiang@the-ascott.com
--BERNAMA