​Protection Tailored to Your Property: Liberty Launches Fire Premier 365

Released on: Thursday, 03 Sep 2026 3:04PM

KUALA LUMPUR, Sept 3 (Bernama) -- For businesses, homeowners and property owners, protecting a property goes beyond safeguarding bricks and mortar. An unexpected incident can damage valuable assets, disrupt operations, affect livelihoods and create significant financial impact: making the right protection an important part of managing property risks.

Recognising this, Liberty General Insurance (Liberty) has launched Fire Premier 365, an enhanced fire insurance solution designed to provide businesses, homeowners and property owners greater flexibility to tailor protection around their specific needs and exposures.

Available across Liberty three brands, Liberty Insurance, Kurnia Insurans and AmAssurance, Fire Premier 365 combines core fire protection with a range of optional covers, enabling customers to select additional protection relevant to their property, rather than taking a one-size-fits-all approach.

“Every property has its own purpose, value and risk exposure. Fire Premier 365 is designed to give customers the flexibility to choose protection that is relevant to their property and circumstances. For businesses in particular, this can help them consider risks that could affect their premises, assets and day-to-day operations,” said Foo Yong Chiat, Chief Commercial Lines Officer of Liberty General Insurance Berhad.

Fire Premier 365 provides core protection against fire, lightning and explosion caused by domestic gas use. Additional perils such as Flood, Storm, Earthquake, Impact Damage, Malicious Damage can be added depending on individual risk’s exposure. 

Beyond the core protection and enhanced benefits, customers enjoy multiple policy benefits that are not available in a standard Fire tariff product, at no extra cost. These include:

●      Inconvenience Allowance
●      Trace and Access
●      Claims Preparation Costs
●      Temporary Repair and Protection
●      Terrorism and Sabotage

Fire Premier 365 is suitable for a wide range of properties, including:

●      Retail shops and restaurants
●      Commercial offices and warehouses
●      Manufacturing and industrial units
●      Residential homes and rental properties
●      Mixed-use buildings and home-based businesses

By bringing core protection, enhanced benefits and selected optional covers together under a single policy, Fire Premier 365 offers customers a simpler and more convenient way to manage their property protection, without having to navigate multiple policies for different risks.

Fire Premier 365 is available through Liberty’s authorised intermediaries.

“The right property protection starts with understanding that every property has different needs and exposure. Our intermediaries are well positioned to help customers assess these needs and choose coverage that is relevant to their circumstances. With Fire Premier 365 available across Liberty Insurance, Kurnia Insurans and AmAssurance, customers can access flexible property protection through a trusted agency network, with guidance to help them make informed protection choices. Our e-Cover platform further supports this experience by enabling intermediaries to issue policies electronically, making it simpler and more convenient for customers to receive their policy documents,” said Grace Quah, Chief Distribution Officer of Liberty General Insurance Berhad.

With its combination of core fire protection, enhanced benefits and more than 20 optional covers under a single policy, Fire Premier 365 offers a more flexible approach to protecting the places that matter - from family homes and neighbourhood shops to warehouses, workplaces and manufacturing facilities.

For more information about Fire Premier 365 and other insurance solutions from Liberty General Insurance Berhad, please refer to the Fire Premier 365 brochure, or visit www.libertyinsurance.com.my and www.kurnia.com

SOURCE: Liberty General Insurance Berhad

FOR MORE INFORMATION, PLEASE CONTACT: 
Name: Ong Jiun Ee
Senior Brand Manager
Tel:  +6012 932 8450


--BERNAMA 
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