A Century in Motion: 1926 Heritage Hotel Invites Travellers to Rediscover Penang by Vintage Car

 

1926 Centennial Local Discovery Series opens with a chauffeur-driven journey through George Town's historic streets, developed with local partner Classic Wheels Signature.

GEORGE TOWN, Penang, Aug 20 (Bernama) -- This Merdeka, 1926 Heritage Hotel Penang is inviting travellers to rediscover a city many already think they know, not through another guided tour, but from the seat of a vintage car moving slowly through its streets.
 
The hotel has launched the 1926 Centennial Local Discovery Series, a new collection of experiences developed with Penang partners to mark its hundredth year on Jalan Burma. The first chapter, the “Heritage Discovery Drive”, pairs the hotel with Classic Wheels Signature, a Penang-based collection of classic cars and Foi Mémoire, a luxury boutique atelier that features traditional and Nanyang-inspired heritage wear, including modern Nyonya-style kebaya and Peranakan-fusion fashion, for a chauffeur-driven route through the city's historic core.
 
Sometimes meaningful travel does not require going further. It requires looking more closely at the places already known and 1926 Heritage Hotel, an urban resort in the city is betting that a slower way of moving through Penang reveals details that speed, or a checklist of attractions, tends to miss.

Discover Penang in Heritage Style
The 30-minute Heritage Ride begins at 1926 Heritage Hotel, travelling through Northam Road and George Town's historic civic and waterfront district before continuing towards Fort Cornwallis and the old commercial centre along Beach Street. The journey then passes through historic cultural landmarks before returning to the hotel. Along the way, guests experience the layers of George Town's story — from its early settlement and trading-port beginnings to its multicultural communities and civic and colonial development — all from the elegant seat of a 1960 Jaguar Mark II or similar vintage car, with one photo stop included.
 
"For us, the centennial is not simply about celebrating the past," said Angelina Lazuardi, General Manager, 1926 Heritage Hotel Penang. "It is an opportunity to help guests connect with the Penang that exists around us today — its neighbourhoods, people and experiences. We want 1926 Heritage Hotel to be a place where a journey into Penang begins."
 
Classic Wheels Signature brings its own fleet of restored classic cars to the partnership. The drive is built on the idea that the car itself is part of the story, its craftsmanship and pace shaping how guests notice the city, rather than simply moving them through it.
 
The Centennial Discovery Drive package
The experience is available as a two-day, one-night package includes:
· One night in a Heritage Room at 1926 Heritage Hotel Penang
· Daily breakfast for two persons
· A 30-minute Heritage Discovery Drive with Classic Wheels Signature, dressed in Nyonya wear by Foi Mémoire
· A 1926 Local Discovery Map
· Welcome drinks on arrival
 
Priced from RM870+ per room per night, the package is available for booking from 23 August to 27 November 2026, for stays from 28 August to 27 November 2026. Room rates are subject to availability.
 
Beyond one drive
The Heritage Discovery Drive is the first of several local collaborations planned under the Centennial Local Discovery Series, which will go on to involve Penang artisans, food specialists and independent local makers in the months ahead. The approach reflects the wider philosophy of The Unlimited Collection by The Ascott Limited, of which 1926 Heritage Hotel Penang is part of it, encouraging guests to experience the culture surrounding a hotel, not only the property itself.
 
For reservations and enquiry, email: reservation.penang@the-ascott.com.

For images, please click here

About The Ascott Limited
The Ascott Limited (Ascott) is driven by a vision to be the preferred hospitality company, enriching global living with heartfelt experiences. With a portfolio of more than 1,000 properties spanning over 230 cities across more than 40 countries, Ascott’s presence spans Asia Pacific, Central Asia, Europe, the Middle East, Africa and the USA. Its diverse collection of award-winning brands includes Ascott, Citadines, lyf, Oakwood, Somerset, The Crest Collection, The Unlimited Collection, Fox, Harris, POP!, Preference, Quest, Vertu and Yello.
 
Ascott specialises in managing and franchising a wide range of lodging options, including serviced residences, hotels, resorts, social living properties and branded residences, catering to the varying needs and preferences of global travellers. Through the Ascott Star Rewards (ASR) loyalty programme, members enjoy exclusive privileges and curated experiences, enhancing every aspect of their travel journey.
 
As a wholly owned business unit of CapitaLand Investment Limited, Ascott generates fee-related revenue by leveraging its expertise in both lodging management and investment management. It also drives the expansion of funds under management by growing its sponsored CapitaLand Ascott Trust and private funds.
 
For more information on Ascott and its sustainability programme, please visit www.discoverasr.com/the-ascott-limited. Alternatively, connect with Ascott on Facebook, Instagram, TikTok and LinkedIn.

About Classic Wheels Signature
Classic Wheels Signature celebrates Penang's motoring heritage through a selected collection of classic cars. In partnership with 1926 Heritage Hotel Penang, guests explore the city's historic streets and cultural landmarks in vehicles that reflect the craftsmanship and character of another era — bringing together Penang's architectural heritage, automotive history and sense of nostalgia in one experience.

About Foi Mémoire
At Foi Mémoire, we capture timeless romance through elegant and artfully crafted photography. Specializing in bespoke heritage shoots, we blend classic storytelling with fine-art portraiture to turn your special moments into cherished keepsakes. From preserving cultural elegance in traditional Nyonya attire to capturing the cinematic magic of a vintage classic ride, our tailored experience ensures your love story is captured with sophistication and grace.

SOURCE: 1926 Heritage hotel Penang

FOR MORE INFORMATION, PLEASE CONTACT:
Ab & Artho on behalf of 1926 Heritage Hotel 
Name: Cindy Yoong 
Tel: +6016 207 9961 
Email: cindy.yoong@abartho.com

Ascott Malaysia 
Name: Ng Bee Fong
Country Manager - Branding & Mktg
Tel: +6016 221 9878
Email: beefong.ng@the-ascott.com 

--BERNAMA